5 Trends That Will Shape Alcohol E-commerce in 2022

The pandemic has had a significant impact on the alcohol industry. With people spending more time at home, the demand for alcohol has increased, and so has the demand for alcohol e-commerce. In 2020, alcohol e-commerce sales in the US increased by 80% compared to 2019. The growth is expected to continue in 2022, with more consumers shifting towards online shopping. In this article, we'll take a closer look at the trends that will shape the future of alcohol e-commerce in 2022.

Trend 1: Increased Demand for Premium and Craft Alcohol
One of the trends that will shape alcohol e-commerce in 2022 is the increased demand for premium and craft alcohol. Consumers are becoming more sophisticated in their tastes, and they are willing to pay a premium for high-quality alcohol. This trend is not new, but it has accelerated during the pandemic. Consumers are looking for unique and rare products that they cannot find in their local stores.

Online retailers are responding to this trend by expanding their selection of premium and craft alcohol. They are also providing more information about the products, including tasting notes and food pairing recommendations. This helps consumers make informed decisions and find the products that best suit their tastes.

Trend 2: Rise of Online Marketplaces
Another trend that will shape alcohol e-commerce in 2022 is the rise of online marketplaces. These marketplaces bring together multiple retailers and allow consumers to shop for alcohol from a variety of sources. This provides consumers with a wider selection of products and makes it easier to compare prices.

Online marketplaces are also beneficial for retailers, as they allow them to reach a larger audience and increase their sales. They can also benefit from the marketing and promotional activities of the marketplace.

Trend 3: Personalization of Online Shopping Experience
Personalization is becoming increasingly important in e-commerce, and alcohol e-commerce is no exception. Consumers want a shopping experience that is tailored to their needs and preferences. Online retailers are responding to this trend by providing personalized recommendations based on the consumer's past purchases and browsing history.

Personalization can also extend to the packaging and delivery of the products. Retailers can provide personalized packaging options or allow consumers to select their preferred delivery times.

Trend 4: Emphasis on Health and Wellness
The pandemic has put a spotlight on health and wellness, and this trend is expected to continue in 2022. Consumers are looking for products that are not only enjoyable but also good for their health. This has led to an increase in demand for low-alcohol and non-alcoholic drinks.

Online retailers are responding to this trend by expanding their selection of low-alcohol and non-alcoholic drinks. They are also providing more information about the health benefits of these products, including their low-calorie content and the absence of artificial ingredients.